According to the Chain Store Age report, Pinterest is planning to roll out a shoppable TV series with streaming service Roku. The two companies are planning to introduce the original series Bring My Pinterest to Life, which will allow users to easily purchase products on Pinterest and from the platform’s brands.
Bring My Pinterest to Life will debut on Roku in March and feature creators Drew Michael Scott, Caroline Vazzana, and Tay “BeepBoop” Nakamoto working with users to help them bring their boards to life through a space makeover. Each episode follows an “inspiration-to-realization” story, as the hosts take ideas, products, and brands from the user’s featured board and showcase them in a fully shoppable format.
Users can shop items in the series by checking out related ideas and boards on Pinterest or by shopping directly from the brands’ websites featured in the series.
Last month, the platform announced it would expand its performance ad offerings into connected TV (CTV) with the acquisition of tvScientific, a CTV performance advertising platform. The platform allows advertisers to run outcome-based TV campaigns and measure the real-world impact.
“Over time, advertisers will be able to buy TV with the performance metrics they are already used to, making Pinterest a true search, social and CTV performance solution,” Pinterest CEO Bill Ready said in a statement.
Pinterest is also testing a new shoppable recipes feature in the U.S. that lets users shop for ingredients for eligible recipe pins by adding them to their Walmart online or mobile carts via a “Shop Ingredients” button.
Younger generations are heavily influenced by social media when making purchasing decisions.
The Gen Z Decoder Ring report found that 14 percent of Gen Z Americans have bought something based on an influencer’s recommendation — 19 times more than their parents and grandparents.
Yet, this doesn’t mean that younger generations are moving away from expertise. Instead, the report found that Gen Z is gaining expertise from various sources. Influencers can establish expertise through the knowledge and reliability they demonstrate on social media platforms like Twitch, Instagram, or TikTok, rather than through institutional credentials.
